The holidays are around the corner. In two weeks, Santa will come down the chimney or the Hanukkah lights will be lit. The store shelves will be empty, and bellies and hearts will be full. This is the most festive time of year! These next few weeks are the final push for retailers to catch customers’ attention to purchase those last minute gifts. You may wonder: what separates you from your competition during these last few weeks of shopping insanity? For starters, are you showing your holiday spirit? Is your storefront relaying a feeling of warmth and love? If the answer is “no,” then you may be majorly missing your market.


Your storefront is your calling card. Much like any logo or advertisement, your storefront allows customers to see who you are and how you fit into their lives. Your store’s ambiance is why your customers prefer you to the competition, even if your prices may be higher or your location may be less convenient. Consider holiday decorations a piece of storefront marketing. When your storefront is festive, it causes passersby to feel emotions of warmth and love that they associate with the holidays. People who may have otherwise ignored your presence may now feel enticed to come in and take a gander. This is part of the magic of the holidays and can help any business add a little extra flair to their normal marketing plan.

Not a Scrooge

Decorating your storefront is also a way to add to the holiday spirit for everyone, including your staff and their families. Little touches, such as a wreath on the door and a menorah in the window, show that you are in the spirit. This helps not only create a warmth on the streets in front of your doors, but also a warmth in the hearts of the people working in your store. You acknowledge this time of year is special. While this may seem like a very small thing to you, it goes a long way with staff and shoppers alike. No one wants to make a Scrooge any richer than he already is.

The key to decorating your store is to delegate this task to others. As a business owner, taking the time to decorate your store may be time you do not have without taking time away from your own family. Therefore, there is no shame in delegating this task to others. Typically, it is best to hire professionals to help you bring the holiday spirit to your store. Professionals will help design your display, gather the needed materials, set it up, tear it down, and even store it for the following year. This can be done to accommodate your schedule and leave you with more than enough time to focus on what really matters: family, friends, and your business itself. If you are ready to join the festivities and decorate your storefront for the holidays, contact the experts at Roof to Deck Decoration at (651) 699-3504.